Maria Mihaylova has a true green heart. After changing a few roles within the company, she has now settled at the first-built Heineken brewery, the place where it all began. As the Marketing Manager of the Heineken Experience, she is busy with surprising Heineken-lovers at every step of their customer journey.
The Heineken Experience is one of Amsterdam’s top things to do, greeting more than 1.1 million visitors from all over the world every year. But how do they make sure to stay relevant and cater to the needs of all of these vastly different nationalities? In this presentation, Maria will speak more about the Heineken Experience digital marketing strategy and how they use a data driven approach, in order to reach to reach their goals.